launch business or startup, entrepreneur, expect it to be hard, struggle, new business

Expect it to be hard. Don’t expect that hard work to pay off overnight.

90% of small businesses fail, and many do it within the first year. I thought my experience was going to be easier. It hasn’t been. It doesn’t matter how many years of experience you have in your industry or what you did prior to starting your own shop. It is going to be difficult.